Charles Pinkerton, Founding Partner

A 22 year veteran of advertising, Charles has helped brands architect some of the most memorable and successful campaigns in contemporary culture — UPS, Target, Geico, Delta Air Lines, Air France, Tide, Clearasil, Coca Cola, Snuggle, Victoria’s Secret, Biore, Lipton, Ragu and Vespa being just a few of them.  

Charles is a rarity in that he has worked not only as Communications Planner, but also a Media Buyer an Account Planner, Account Director and a Project Manager.  He has deep experience with Traditional and Digital media as well as Content Production, Search Engine Marketing, Search Engine Optimization and Programmatic Buying.

Charles has worked at the venerable Ammirati Puris Lintas, The Martin Agency, and at McKinsey and more recently he help found The Media Kitchen, which for over 13 years was one of the most iconoclastic yet most successful and well-regarded media strategy companies in the industry.
 

Charles has won MediaWeek’s Media Plan of the Year three times, he holds two Gold Effies and one Silver Effie, an IPA Advertising Effectiveness Award and two Cannes Gold Media Lions and one Cannes Silver Media Lion.  Charles has lived and worked in the United States as well as Western Europe, Asia and Latin America.

He is a Blues guitarist and plays with a number of bands in the New York City Area and has been asked to play Slide Guitar on a number of production and recording sessions.

Charles' regularly comments on the industry and can be read here.  His book "Advertising and It's Discontents" is slated to be published in the Summer of 2016.